5 ways to reduce media waste

Media waste--budget spent on underperforming campaigns, audiences, or channels--is the silent killer of agency profitability. Here are 5 proven strategies to eliminate waste.

1. Set Pacing Alerts

Campaigns that spend too fast or too slow both waste money. Set up automated alerts when pacing deviates more than 20% from plan. Adjust budgets daily, not weekly.

2. Test Before Scaling

Don't allocate full budget on day one. Start with 20% budget in testing mode:

• Test 3-5 audience segments
• Test 3-5 creative variations
• Run for 7-14 days
• Scale winners, kill losers

3. Monitor Creative Fatigue

Creative performance decays over time. Set up alerts when:

• CTR drops more than 25%
• CPM increases more than 30%
• Frequency exceeds 3-5 impressions per user

Rotate creative every 2-3 weeks, even if performance is still good.

4. Pause Underperformers Quickly

Don't let bad campaigns bleed budget. Set up automated rules to pause when:

• CPA exceeds target by 50%
• No conversions after spending $500-$1000
• Quality score drops below threshold

5. Reconcile Weekly

Billing discrepancies cost agencies thousands every month. Reconcile platform spend vs invoices weekly:

• Flag discrepancies immediately
• Dispute incorrect charges within 30 days
• Track patterns to identify systemic issues

Automate Waste Reduction

Avergo automates all 5 strategies:

• Pacing alerts sent via email/Slack
• A/B testing built into plan builder
• Creative fatigue detection with auto-refresh
• Watchdog rules pause underperformers
• Automated budget reconciliation

Stop wasting budget. Start your free trial today.